Free guide to help Local business listings gain an advantage on competition with more credibility and sales in the process.( fast start for google+local)
Google have invested huge amounts of money in Google places(maps) and in fact within the last 12 months have re named it Google + local , so you could say google want it to work . Firstly , most business owners haven’t even registered their company with google , in some cases google has put them on the map for local search results . However, the first step for any business owner is making sure the company is registered which means registering through google places, google will then want to verify the company by sending a card with a pin to the registered address. On receipt of this pin number you then enter it into your google places account. Google will often then also verify with an automated phone call as a final verifying step. For more details click on this link to Google
Dominate your competition with Local business listings
In summary you can then offer to provide a full listing for local business owners
- Submit your information, from basic contact info to photos and video.
- Verify the listing by phone or postcard.
- Wait for the listing to appear on Google. Verification will take up to two weeks.
Once you start your research into local business listings you will begin to realise that most companies are not even aware of this process. If you are looking for a business opportunity this will provide a simple way of getting a foot in the door to start building a relationship with business owners and start towards offering online marketing support.
Recently I came across a company and even though I knew the name of this company , I couldn’t find them online even though they had a website ! So I approached the business owner and asked him to do a search for his company without using his website address , he was totally surprised that he also couldn’t find his company without using the website address. As more and more people search online its the business owners job to make sure his business can be found easily online.It’s not the customers job to know your URL or company name.
Once the verification process is complete with Google places, the next step is to submit the company details including photo’s & video to as many citation sites for free to help create links between sites and to vastly increase search engine results for finding the company. There is plenty of work to be done here but once set up you can forget .
This is a simple way to create an income and help local business owners be found more easily online, remember when potential customers are searching for something online they are using keywords to research and therefore the company needs to provide as much relevant information to the search phrase to help the search engines provide the best answer to the customers request whilst searching online for the answer.
Local online marketing is a journey.
And all good journeys need planning. Planning creates a roadmap for you to follow which tells you your on the right path to success.
1) Register and complete full listing
2) Optimise Google map presence and any photo’s
3) Complete free listings to well-known citation sites. (yell.com – thomsonlocal.com and other search engines yahoo ,bing etc)
4) Complete linking to well-known authority sites within your industry
5) Optimise website/blog for mobile’s
6) Review/test everything with existing website (free google optimizer tool)- call to action, text , video etc
7) Connecting all social media
8) Paid advertising through Google/Facebook
Plenty of work to be done here to bring any company to the fore front of organic search engine results and its critical! these are the steps to search engine optimising which can then lead to search engine marketing. Google search engines are looking for authority sites to provide good relevant written content , video content as well as social media all linking together to provide authority in whatever market place.
As you can see there are many components that can be used to grow any business, once a strategy to move forward has been established it will take a lot of time, energy , resource and commitment to complete. However most of the work will be set & forget and only once this has been complete can there be any true measure for a return on investment.
Most business owners are better off investing their time & energy in the operations of their business, We can provide a vision and mind map to follow to improve business growth by leveraging our experience in website creation, link building, online directories,map listings,website optimisation, content & video marketing as well as paid search in order to help grow your business successfully.
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