List building is the life blood of any business success. (Valuable customer contact details)
If you have an opt-in list then you could be sitting on a small fortune , as you may well of heard many times that the money is in the list !
Building a list is the big challenge in any business, but once you have built a responsive list then your earning potential could be very high. In many traditional business’s they have built a relationship with their customer’s and hopefully the customer’s will return to purchase again, it is no different building a business online except you are marketing to them differently to gain interest , trust and an ongoing business relationship.
List building is the life blood of any online marketers or business success.
If you believe that there’s a “magic button” to endless amounts of cash in online marketing then your list has the potential to be that, but it will depend on your relationship with that list.
Lets say you have built a business in the dog training niche, well you would expect to maintain an ongoing e-mail campaign and continue to build a relationship , assuming the list trusts you and you have built respect with your customers then you may well be able to introduce more products to sell such as , dog treats, toys and accessories.
You’ll going to struggle to sell an online internet marketing course to this list !
As many people ask ” How do I build a list “? lets look at some of the best ways for building your email list.
What could your business offer to attract potential new customers/clients ?
Examples of offers to give to your clients/customers relevant to each industry:
Printed newsletter (1 page front @ back)
E-zine (email newsletter)
E-report (The 7 horrible mistakes people make when they hire a chiropractor and how you can avoid them)
E-book (guide to getting the most out of your chiropractor)
Stretch and get healthy 7 part email course
Audio MP3 (The 7 horrible mistakes people make when they hire a chiropractor and how you can avoid them)
15-30 minute phone consultation
30 minute free in person assessment.
Free gift (chocolate,Amazon voucher, iTunes card)
Offer a discount on services:10%, 15%, 20% . This mayn’t be the best thing to do because typically discounting might attract a different type of customer.
Printed newsletter (1 page back & front)
E-Zine ( email newsletter)
Eat healthy 7 part email course
Free dessert with Dinner coupon
But one appetiser get one free,or buy one dessert ,get one free coupon
No waiting time guarantee coupon
Get our best table in the house coupon
Free memorable photograph of your dinner guests coupon
Meet the chef coupon
Get a backstage pass to the kitchen coup[on
Free gift( sweets, chocolate, Amazon, itunes card, starbucks)
Offer a discount on services:10% , 15% , 20%. In this arena ,people are used to getting discounts and specific benefits to eat at a restaurant.
These two examples can be adapted to many professions or businesses including : Dentist, Lawyers, Physicians/healthcare, Hotels, Beauty salons, Financial planners, Home Improvements, Garages and repair shops etc.
Key factors to include in your opt in box offer
1) Clearly state what your offer is and use benefits in your description
2) Get in the minds of your customer to ensure the offer is tempting enough for them to say “Wow this offer is way too good to pass up”
3) Make sure there is a great and enticing title
Marketing is a business expense and a new customer can be costly to find with old advertising techniques, yellow pages, local newspaper etc.
Using technology its never been easier to reach a potential customer to offer our products and services, once we have obtained a customer it has never been easier to keep marketing to them.
People are hungry for information immediately online. Now give it to them….
Always bear in mind that its your job to make sure your business is found easily online….
For much more in depth detail read my Free Book,
So go ahead, just fill in the form with your name and email address and I’ll send you the guide absolutely free !
Rob A Yates